Jobs in Email Marketing

Email has been around for a while and it has become increasingly sophisticated. As a result, there are a number of jobs for email marketers.

Email marketing jobs are found in companies, at agencies, and there are many email marketing freelancers. Some email jobs are more junior and some more senior. There are jobs that are super focused on one part of email - like retention or just the writing of the emails - referred to as copywriting, and jobs that are focused on the entire lifecycle of a customer.

Here are common titles of email jobs:

• Email marketer
• Email Marketing Analyst/Specialist
• Email Marketing Manager

Email marketers make money! The average salary is a around $70,000.

How do you find email marketing jobs?

You can use broad terms like “email marketing jobs” or “email marketing careers”. You can also be more focused in your search and use the email marketing job titles we covered. Be sure to include your location to find a job that is near you.

Responsibilities of an email marketer usually include:

• Conceive and manage the end-to-end email marketing process
• Manage data including segmentation, reporting, and optimization
• Write and edit compelling email copy
• Use internal and 3rd party data to personalize email campaigns and drive engagement
• Work with design and engineering teams to implement and test-high converting landing pages from email efforts
• Develop testing plans for email marketing efforts
• Manage email calendar and automation
• Report on campaign results to management or executive teams

The experience desired for email marketing candidates typically includes:

• Proficiency with HTML and building emails within a variety of email service providers like Mailchimp
• Experience with A/B testing
• Quantitative analytical and modeling skills in excel
• Knowledge of email best practices including subject lines, messaging, segmentation, list management, deliverability, and CAN-SPAM/anti-spam laws